Posted 8 years, 3 months ago at 5:32 pm. 6 comments
The list of toys that fall into this category is almost unlimited. One of the first advertisers to tap into the toy market was Coca-Cola. Over the years many others were to follow – particularly in the car market. Tonka, Buddy-L and Nylint would manufacture cars and trucks advertising such recognizable companies as U-Haul, Albertson’s and Dr. Pepper. These toys were purchased primarily at a store location or through a company distributor.
The assortment of advertising toys geared towards children was not limited to cars and trucks but was vast including plush and cloth dolls, banks, games, puzzles, radios, watches and much more. Considering the popularity of advertising memorabilia in general, when you add to it the crossover interest from the toy arena you have a real winning combination.