Once a year the Specialty Equipment Market Association (SEMA) holds the premier automotive specialty event. This event draws the industry’s brightest minds and hottest products to one place, the Las Vegas Convention Center. Typically, the SEMA Show provides attendees with educational seminars, product demonstrations, special events, networking opportunities and lots of give-aways.
The SEMA Show Blimp pictured here is a give-away from the 1991 convention. This blimp would have been handed out to convention attendees by attending Mattel representatives.
This particular 1991 blimp give-away is the Chrome Blimp. It came enclosed in a plastic bag along with the Mattel representative’s business card. This one is from Mattel’s Director Gene Garlock .
This SEMA blimp has the following features:
- White body
- Chrome fuselage
- Red Mattel logo on side of blimp
- Black letter sign: “Mattel Toys, The toys Kids Love, the Products Parents Trust, The Brand That Means Business“
- Internal sign does not turn.
- Made in Malaysia
If you are lucky enough to find a Promo Hot Wheels toy, be sure not to open the package. Doing so will devalue the promo toy considerably . . . greater than 50%. See the pictured promo package above and you can see how they packages and presented their giveaway toys.