Toys of Yesterday and Today
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Ford Falcon Convertible Promotional 1963



falcon promotion



This car is a plastic version of a Ford Falcon convertible circa 1963. It was manufactured by AMT (Aluminum Model Toys). These cars are often referred to a promotionals – or promos – and were sold to the dealers who then gave them to children when the parents purchased a new car. You can understand why not a lot of these cars survived . . . much less the boxes.

All of the promos were detailed reproductions of the actual full size cars being sold by the dealer. Most often being in the scale of 1:25. The car pictured is in plastic, however, some promos were offered in pot metal.

The promos made in pot metal were discontinued in the early 1950’s for whatever reason. Couldn’t find any info as to why. Interestingly, the plastic cars are still in production, however, not in the quantities of the early models. Of these, they are most often molded in factory colors of the actual cars. For example, during the 1960’s there may have been as many as 50 different car promo models produced, contrasted to recent years when you may only see three or four different models. The promo cars you’re most likely to find today are for the more popular full-size cars being sold.

The primary manufacturers of promos are:

Aluminum Model Toys (AMT)

Banthrico (BAN)

JoHan Models (JH)

Master Caster (MC)

Model Products Corp (MPC)

National Products (NP)

Product Miniatures (PM)

Scale Model Products (SMP) 

In most cases promos would have pertinent information, advertising, etc. embossed on the bottom that corresponded to the real car. The Ford Falcon pictured has information on the bottom about:

Antifreeze protection

Oil changes

Self-adjusting brakes

Wheel base size

Front suspension & Universal joints

Gas mileage

Trunk  size

When shopping for promos, look for the following:

1.  Promo cars with the original box. This can often bump the price to top dollar even if the car is not in pristine condition.

2.  Warping – the plastic cars had a tendency to warp. This is especially true for the early cars (1950’s – 60’s)

3.  Look for flaking of the plating on the bumpers, dullness or missing.

4.  Look for cracking to windshield edges, vent windows, and missing hood ornaments.


Happy Hunting!















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Posted in Modern Toys and Plastic and promotionals 4 years, 7 months ago at 9:15 pm.

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